More companies are beginning to see the value of incorporating mobile app development in their overall branding strategy. Why? Because a mobile touchpoint has the power to enhance the user experience (UX), providing many benefits such as strengthening company reputation with positive brand interactions, improving customer satisfaction, as well as increasing sales and conversion rates.
With the number of smartphone users currently exceeding 2.5 billion worldwide, mobile UX is an essential part of product development. One major weakness companies currently face their inability to identify and solve their users’ pain points. This article will specifically outline how to define user pain points during product discovery, so you can build a mobile app which resonates with your users.